Publication Authors: Marcello Martinez

Francesca Loia, Cecilia Maltempo, Rosario Marrapodi, Marcello Martinez,Stefania Mele, Mario Pezzillo Iacono

Over time, the evolution of digital technologies has enabled a new perspective on knowledge as a collaborative and dynamic process, shaped through interactions among multiple stakeholders. These technologies facilitate real-time information sharing and support continuous knowledge creation and management in flexible, adaptive ways. Organizations increasingly rely on these digital tools to harness internal and external […]

IN: Proceedings IFKAD 2025: Knowledge Futures: AI, Technology, and the New Business Paradigm
952-959
Irene Fulco, Francesca Loia, Barbara Aquilani, Marcello Martinez

This study examines the intersection of digital transformation (DT) and business model innovation (BMI) within traditional “Made in Italy” sectors, such as Food & Wine, Fashion & Clothing, Home & Furnishings, and Automation. While these industries are renowned for their cultural heritage, they face the challenge of integrating digital technologies to remain competitive without losing […]

IN: Proceedings IFKAD 2025: Knowledge Futures: AI, Technology, and the New Business Paradigm
160-168
Cecilia Maltempo, Francesca Loia, Mario Pezzillo Iacono, Marcello Martinez

The emergence of COVID-19 has led to a substantial increase in hybrid work. In particular, although the significance of innovative working modalities in promoting gender diversity in organizations is evident, there is a noticeable lack of attention given to the unique impact of hybrid work on working women, particularly in relation to knowledge management. This […]

IN: Proceedings IFKAD 2024 – Translating Knowledge into Innovation Dynamics
3222-3238
Rosario Marrapodi, Caterina Galdiero, Stefania Mele, Marcello Martinez

This research explores the complex impacts of conflicts on knowledge translation within virtual teams, emphasizing the intricate interplay between cultural diversity, technological mediation, and geographical dispersion in shaping the dynamics of knowledge transfer. Virtual teams, defined by their geographical dispersion, cultural diversity, and reliance on electronic communication, face unique challenges that can stimulate conflicts affecting […]

IN: Proceedings IFKAD 2024 – Translating Knowledge into Innovation Dynamics
3109-3126
Sara Maryami, Mario Pezzillo Iacono, Marcello Martinez, Alessia Berni

In such a competitive world government’s effort is providing an effective procedure to develop the international market and economic. Special economic zone (SEZ) is regularly used as a tool for developing economic growth, to attract more foreign direct investment, enhance international interaction and boost the national trade, especially in developing countries. On the other hand, […]

IN: Proceedings IFKAD 2019 – Knowledge Ecosystems and Growth
759-772
Vincenza Esposito, Paolo Canonico, Ernesto De Nito, Mario Pezzillo Iacono, Marcello Martinez

Purpose – This paper studies the role of knowledge integration mechanisms adopted in a wine research project. The paper develops the theoretical literature on the concept of knowledge integration, with particular reference to the adoption of different organizational mechanisms at the inter-organizational level. The main research question is to try to understand what combinations of […]

IN: Proceedings IFKAD 2015 – Culture, Innovation and Entrepreneurship: Connecting the Knowledge Dots
1133-1145
Ernesto De Nito, Vincenza Esposito, Mario Pezzillo Iacono, Marcello Martinez, Lorenzo Mercurio, Paolo Canonico

Purpose – This article aims to investigate the relationship between performance management systems (PMS) and knowledge in a service organization. A PMS could be defined as a control framework which attempts to ensure that certain ends are achieved and particular means are used to attain these ends (Broadbent and Laughlin, 2009: 293). The basic idea […]

IN: Proceedings IFKAD 2014 – Knowledge and Management Models for Sustainable Growth
201-215