The intersection of sustainability, inclusion, and entrepreneurship is increasingly recognised as a strategic priority for contemporary businesses and societies. Among underserved groups, people with disabilities (PwDs) present both a significant entrepreneurial potential and unique barriers to business creation and operation. While self-employment offers a promising pathway towards economic inclusion for PwDs, research into the specific […]
In the contemporary business landscape, Growth Hacking (GH) has emerged as a pivotal strategy for companies aiming at rapid expansion and sustained success. GH integrates innovative approaches, including big data analytics, rapid experimentation, and continuous learning, to reshape traditional paradigms of company development. Its essence lies in data-driven decision-making, iterative innovation, and rapid prototype design […]
The goal of stakeholder theory, which was primarily developed in the field of business ethics, is to examine the interactions between the company and all of the actors in its ecosystems. Despite the growing recognition of the significance of communication strategies focused on internal and external stakeholders, the role of marketing has been largely neglected. […]