This study examines how entrepreneurial mentoring interaction processes shape founders’ interpretations and enactment of scalability during early venture development. While prior research has established that mentoring positively influences entrepreneurial outcomes, such as self-efficacy, opportunity recognition, and strategic decision-making, it has largely treated mentoring as an input and focused on its effects rather than the interactional […]
The pursuit of sustainable and accelerated growth in small- and medium-sized enterprises (SMEs) can be effectively promoted through the application of Growth Hacking (GH) strategies. Improving the performance of GH practices within SMEs has therefore emerged as a critical objective for both practitioners and researchers. Drawing on the theoretical foundations of the Technology-Organization-Environment (TOE) framework, […]
In the contemporary business landscape, Growth Hacking (GH) has emerged as a pivotal strategy for companies aiming at rapid expansion and sustained success. GH integrates innovative approaches, including big data analytics, rapid experimentation, and continuous learning, to reshape traditional paradigms of company development. Its essence lies in data-driven decision-making, iterative innovation, and rapid prototype design […]