The crowdfunding phenomenon has grown exponentially over the years; however this type of financing mechanism does not only include successful initiatives, but there are also numerous cases of failed campaigns in which the proponents do not receive any funding. While most of the studies focused on the post-campaign phases of successful initiatives, a very limited […]
This paper investigates how regulatory frameworks and financial incentives influence stakeholder engagement and the institutionalisation of grassroots innovations within the New European Bauhaus (NEB) initiative. Launched by the European Commission as a creative and interdisciplinary extension of the European Green Deal, the NEB aims to foster more inclusive, sustainable, and aesthetically engaging urban environments. Despite […]
In the contemporary business landscape, Growth Hacking (GH) has emerged as a pivotal strategy for companies aiming at rapid expansion and sustained success. GH integrates innovative approaches, including big data analytics, rapid experimentation, and continuous learning, to reshape traditional paradigms of company development. Its essence lies in data-driven decision-making, iterative innovation, and rapid prototype design […]
The goal of stakeholder theory, which was primarily developed in the field of business ethics, is to examine the interactions between the company and all of the actors in its ecosystems. Despite the growing recognition of the significance of communication strategies focused on internal and external stakeholders, the role of marketing has been largely neglected. […]
More and more companies are winking at sustainability through the adoption of circular business models, which are based on resource and waste minimization to establish a renewable closed-loop production and consumption system. Departing from a linear take-make-use-dispose setting, circular economy principles lead businesses’ transition toward the development of circular products and processes. Drawing on past […]
Equity crowdfunding (ECF) has rapidly spread around the world, however its use by university spin-offs (USOs) is still extremely limited. This study adopts an inductive qualitative research design to explore the views of CEOs and founders of the few USOs that used ECF. The research findings reveal that several reasons lead USOs to resort to […]
The transfer of knowledge between universities and businesses has attracted the attention of many stakeholders. This process of knowledge transfer poses several challenges for universities such as the difficulties and barriers to the commercialization of patents. These assets need to be enhanced and communicated to third-parties to increase their impacts outside the university. In order […]
The spread of new Financial Technologies, better known as Fintech, offers many opportunities and challenges for entrepreneurs, however little is known on Fintech development. This study describes five areas in order to improve our knowledge on Fintech development: regulation, infrastructure, technologies, finance, innovations. Crowdfunding (CF) platforms are among the main players of the so-called Fintech […]
This paper aims to explore the role of knowledge developed within Open Innovation Platforms (OIPs) – i.e. internal knowledge – in supporting the initiatives launched online. The paper uses a quantitative methodology based on two regression analyses and data collection was done through four well-known OIPs. The final sample consists of 212 projects. In this […]