The crowdfunding phenomenon has grown exponentially over the years; however this type of financing mechanism does not only include successful initiatives, but there are also numerous cases of failed campaigns in which the proponents do not receive any funding. While most of the studies focused on the post-campaign phases of successful initiatives, a very limited […]
In the contemporary business landscape, Growth Hacking (GH) has emerged as a pivotal strategy for companies aiming at rapid expansion and sustained success. GH integrates innovative approaches, including big data analytics, rapid experimentation, and continuous learning, to reshape traditional paradigms of company development. Its essence lies in data-driven decision-making, iterative innovation, and rapid prototype design […]