Publication Authors: Francesco Santarsiero

Matias Celdrán Bonafonte, Francesco Santarsiero, Gustavo Morales-Alonso

In this article, we will explore innovation management in such an important sector as tourism, focusing specifically on the hotel industry. Within the hotel industry, innovation has been a major focus for some years now, moving away from the popular phrase that traditionally circulates by word of mouth, “This has always been done this way.” […]

IN: Proceedings IFKAD 2025: Knowledge Futures: AI, Technology, and the New Business Paradigm
1194-1201
Francesco Santarsiero, Daniela Carlucci, Antonio Lerro, Rosaria Lagrutta, Vincenzo Orsi

Building on a previously developed Digital Maturity Model (DMM) tailored for cultural tourism, this paper explores the application of the model in rural tourism contexts. While digital transformation (DT) is widely recognized as a strategic imperative, rural areas often face unique barriers—including limited infrastructure, digital skill gaps, and organizational inertia—that hinder their digital evolution. This […]

IN: Proceedings IFKAD 2025: Knowledge Futures: AI, Technology, and the New Business Paradigm
1202-1207
Antonio Lerro, Rosaria Lagrutta, Vincenzo Orsi, Francesco Santarsiero, Daniela Carlucci, Giovanna Andrulli

This study explores the role of models and tools in supporting innovation processes and digital transformation within cultural tourism ecosystems. It emphasizes the need for a shift for cultural tourism organizations towards digital innovation and innovation processes and highlights the importance of collaborative networks that actively engage stakeholders in the co-creation of smart tourism solutions. […]

IN: Proceedings IFKAD 2025: Knowledge Futures: AI, Technology, and the New Business Paradigm
1208-1214
Antonio Lerro, Rosaria Lagrutta, Vincenzo Orsi, Francesco Santarsiero, Daniela Carlucci

This study investigates the dynamics of digital transformation in rural cultural tourism. It explores how rural territories can engage with digital innovation through context-specific strategies that enhance cultural heritage, territorial identity, and stakeholder collaboration. The research adopts a qualitative methodology based on a SWOT analysis, drawing from semi structured interviews, participatory workshops, field observations, and […]

IN: Proceedings IFKAD 2025: Knowledge Futures: AI, Technology, and the New Business Paradigm
1215-1221
Alessandro Massaro, Giuseppe Loseto, Francesco Santarsiero, Giovanni Schiuma, Angelo Rosa, Parisa Sabbagh, Olivia McDermott

The goal of the proposed paper is to provide a preliminary Artificial Intelligence (AI) approach addressing the analysis on the prevention of diabetes. The study is performed within the framework of the research project Telediabetolab and focuses on the check of the supervised Support Vector machine (SVM) algorithm to define a method to perform a […]

IN: Proceedings IFKAD 2025: Knowledge Futures: AI, Technology, and the New Business Paradigm
345-350
Alessandro Massaro, Demetrio Alessandro Trunfio, Giovanni Schiuma, Francesco Santarsiero

The goal of the proposed paper is to provide a methodology to map electronic processes of manufacturing control systems matching with Knowledge Management (KM) processes. Specifically, the paper discusses an example of Proportional-Integral-Derivative (PID) process tuning a production machine and enabling quality management and predictive maintenance processes. The PID circuital model is designed by the […]

IN: Proceedings IFKAD 2024 – Translating Knowledge into Innovation Dynamics
2410-2417
Antonio Lerro, Francesco Santarsiero, Giovanni Schiuma, Achille Claudio Garavelli

Aim of this paper is to provide a knowledge-based perspective about the Entrepreneurship Education (EE). Despite EE has recently emerged as a relevant enhancing factor to support innovation and entrepreneurial dynamics, little attention has been paid to the identification and the operationalization of the knowledge assets dimensions grounding effective EE programs. To fill this gap, […]

IN: Proceedings IFKAD 2024 – Translating Knowledge into Innovation Dynamics
1939-1959
Daniela Carlucci, Francesco Santarsiero, Rosaria Lagrutta, Antonio Lerro, Giovanni Schiuma

This paper aims to introduce and validate a comprehensive toolkit tailored to assist cultural tourism organizations in managing digital transformation (DT) and business model innovation (BMI). As the cultural tourism industry faces the dual challenges of maintaining traditional values while integrating contemporary digital practices, this toolkit provides a strategic framework to navigate these complexities effectively. […]

IN: Proceedings IFKAD 2024 – Translating Knowledge into Innovation Dynamics
1771-1781
Daniela Carlucci, Francesco Santarsiero, Rosaria Lagrutta, Antonio Lerro, Giovanni Schiuma

The relevance of digital transformation (DT) is acknowledged across industries, including cultural tourism. However, existing frameworks for digital maturity in this sector are limited and fragmented. This lack of a comprehensive framework hampers the ability of cultural tourism organizations to effectively assess their digital maturity, address challenges related to DT, and formulate strategic roadmaps for […]

IN: Proceedings IFKAD 2024 – Translating Knowledge into Innovation Dynamics
1759-1770
Antonio Lerro, Francesco Santarsiero, Daniela Carlucci, Rosaria Lagrutta, Giovanni Schiuma

The elaboration and the application of modeling and tools supporting the innovation processes and the digital transformation of the tourism organisations and of the wider tourism ecosystems require not only a review of products and services, processes, work practices and organizational and networks structures, but also a cultural evolution towards the digital-driven innovation and the […]

IN: Proceedings IFKAD 2024 – Translating Knowledge into Innovation Dynamics
1681-1695