Building on a previously developed Digital Maturity Model (DMM) tailored for cultural tourism, this paper explores the application of the model in rural tourism contexts. While digital transformation (DT) is widely recognized as a strategic imperative, rural areas often face unique barriers—including limited infrastructure, digital skill gaps, and organizational inertia—that hinder their digital evolution. This […]
This study explores the role of models and tools in supporting innovation processes and digital transformation within cultural tourism ecosystems. It emphasizes the need for a shift for cultural tourism organizations towards digital innovation and innovation processes and highlights the importance of collaborative networks that actively engage stakeholders in the co-creation of smart tourism solutions. […]
This study investigates the dynamics of digital transformation in rural cultural tourism. It explores how rural territories can engage with digital innovation through context-specific strategies that enhance cultural heritage, territorial identity, and stakeholder collaboration. The research adopts a qualitative methodology based on a SWOT analysis, drawing from semi structured interviews, participatory workshops, field observations, and […]
This paper aims to introduce and validate a comprehensive toolkit tailored to assist cultural tourism organizations in managing digital transformation (DT) and business model innovation (BMI). As the cultural tourism industry faces the dual challenges of maintaining traditional values while integrating contemporary digital practices, this toolkit provides a strategic framework to navigate these complexities effectively. […]
The relevance of digital transformation (DT) is acknowledged across industries, including cultural tourism. However, existing frameworks for digital maturity in this sector are limited and fragmented. This lack of a comprehensive framework hampers the ability of cultural tourism organizations to effectively assess their digital maturity, address challenges related to DT, and formulate strategic roadmaps for […]
The elaboration and the application of modeling and tools supporting the innovation processes and the digital transformation of the tourism organisations and of the wider tourism ecosystems require not only a review of products and services, processes, work practices and organizational and networks structures, but also a cultural evolution towards the digital-driven innovation and the […]
Innovation capacity is considered a distinctive driver, for organizations, to face the challenges of the current, increasingly complex, scenario. In such perspective, several researchers emphasized the importance of learning orientation, knowledge sharing, and learning environment as key determinants of innovation capacity. In this vein, developing learning spaces and learning environment fostering knowledge and learning dynamics, […]
The increasingly complex and uncertain socio-economic scenario and the new challenges and opportunities of the digital revolution are forcing organizations to anticipate changes and boost more and more their innovation processes in order to maintain their competitive advantage. In such scenario, are emerging new spaces of action and interactions based on tangible and intangible elements […]
The main objective of this research article is s to briefly present the current state-of-the-art about the emerging innovation and entrepreneurial dynamics and the impact of the digital transformation in the Creative and Cultural Industries (CCIs) and to delineate potential future research directions. The paper combines a deductive and an inductive approach. The research outlines […]
Technological advancements are progressively changing tourism value chains. Tourism value chains are transforming into global value ecosystems and for tourism businesses is becoming essential to evolve their business model to ensure a smart, sustainable and inclusive tourism development and the adoption of innovation strategies which place the user, the citizen, or the tourist at the […]