Publication Authors: Gustavo Morales-Alonso

Gustavo Morales-Alonso, Faisal Rasool, Yulissa Navarro-Castillo, Antonio Hidalgo

This paper explores the growing significance of frugal and reverse innovation, two key concepts that address challenges in resource-constrained environments, particularly in developing economies. As businesses expand globally, these innovation models offer cost-effective and sustainable solutions. Frugal innovation focuses on creating affordable, efficient solutions in developing countries, while reverse innovation involves adapting innovations from emerging […]

IN: Proceedings IFKAD 2025: Knowledge Futures: AI, Technology, and the New Business Paradigm
1466-1473
Matias Celdrán Bonafonte, Francesco Santarsiero, Gustavo Morales-Alonso

In this article, we will explore innovation management in such an important sector as tourism, focusing specifically on the hotel industry. Within the hotel industry, innovation has been a major focus for some years now, moving away from the popular phrase that traditionally circulates by word of mouth, “This has always been done this way.” […]

IN: Proceedings IFKAD 2025: Knowledge Futures: AI, Technology, and the New Business Paradigm
1194-1201
Alejandro Segura Cal, Antonio Martínez Raya, Gustavo Morales Alonso

Forecasting home prices is very challenging due to the large number of variables that affect this dynamic market. The complexity lies in the interaction between economic, social, and political factors that together determine the value of the property. Price setting on a real estate property depends on a myriad of variables, some of which are […]

IN: Proceedings IFKAD 2024 – Translating Knowledge into Innovation Dynamics
1284-1297
Mario Ripoll-Domínguez, David Hidalgo-Carvajal, Gustavo Morales-Alonso

This research investigates the evolution, challenges, and entrepreneurial dynamics within FabLabs, innovative spaces fostering grassroots creativity and community engagement. Through a multiple case study methodology focusing on FabLabs in Spain, insights were gathered from interviews with FabLab managers, exploring their outlook, responses to Covid-19, and evidence of entrepreneurial spirit and post-capitalist attitudes. The findings underscore […]

IN: Proceedings IFKAD 2024 – Translating Knowledge into Innovation Dynamics
709-722
Yulissa Maruschka Navarro Castillo, Ana María Vargas Pérez, Gustavo Morales Alonso

The objective of this article is to provide a succinct overview of the current research trend regarding women’s participation in high-tech businesses, as well as an analysis of the opportunities and obstacles that have been looked at in earlier studies. After conducting a thorough search for scientific articles in the Scopus database using a Boolean […]

IN: Proceedings IFKAD 2024 – Translating Knowledge into Innovation Dynamics
453-474
Maria Magro-Montero, Gustavo Morales-Alonso

This article examines emerging dynamics in e-commerce supply chain research, with a particular focus on alliances and collaborations between key actors. It highlights the existing imbalances in the scientific literature and the lack of studies on large retailers such as Amazon. Through an innovative bibliometric analysis using Bibliometrix and VOSviewer software, we show data such […]

IN: Proceedings IFKAD 2024 – Translating Knowledge into Innovation Dynamics
143-161
Ramon Fisac, Gustavo Morales-Alonso, Faisal Rasool

Frugal innovation is a concept that has gained significant attention in recent years, particularly in emerging markets where resources are often limited. Even if many studies have been published in the last decades, literature still lacks a framework that considers different approaches and provides a common understanding of the field. The goal of this study […]

IN: Proceedings IFKAD 2024 – Translating Knowledge into Innovation Dynamics
61-77
Gustavo Morales-Alonso, Daniel J. Gallego, Yilsy M. Núñez, Antonio Hidalgo

Economic well-being within a society will ultimately depend on the productivity increases that occur at industry level. Digitalization and the use of ICT are tools of capital importance in this process. However, in order to scale up to industry level, they should first appear at an individual level. Having or not having ICT skills will […]

IN: Proceedings IFKAD 2023 – Managing Knowledge for Sustainability
99-116
Alister La Bella, Gustavo Morales Alonso, Antonio Hildago, Nathan Ghiron Levialdi

Global economic development cannot be dissociated from global warming and sustainability concerns. The existence of supranational institutions such as the United Nations favour the process in the sense that they can share their vision, which is both global and inclusive. Nevertheless, the ultimate actions are undertaken by economic actors, such as companies and consumers. On […]

IN: Proceedings IFKAD 2022 – Knowledge Drivers for Resilience and Transformation
1961-1974