Publication Authors: Matias Celdrán Bonafonte

Matias Celdrán Bonafonte, Francesco Santarsiero, Gustavo Morales-Alonso

In this article, we will explore innovation management in such an important sector as tourism, focusing specifically on the hotel industry. Within the hotel industry, innovation has been a major focus for some years now, moving away from the popular phrase that traditionally circulates by word of mouth, “This has always been done this way.” […]

IN: Proceedings IFKAD 2025: Knowledge Futures: AI, Technology, and the New Business Paradigm
1194-1201