Building on a previously developed Digital Maturity Model (DMM) tailored for cultural tourism, this paper explores the application of the model in rural tourism contexts. While digital transformation (DT) is widely recognized as a strategic imperative, rural areas often face unique barriers—including limited infrastructure, digital skill gaps, and organizational inertia—that hinder their digital evolution. This […]
This study explores the role of models and tools in supporting innovation processes and digital transformation within cultural tourism ecosystems. It emphasizes the need for a shift for cultural tourism organizations towards digital innovation and innovation processes and highlights the importance of collaborative networks that actively engage stakeholders in the co-creation of smart tourism solutions. […]
This study investigates the dynamics of digital transformation in rural cultural tourism. It explores how rural territories can engage with digital innovation through context-specific strategies that enhance cultural heritage, territorial identity, and stakeholder collaboration. The research adopts a qualitative methodology based on a SWOT analysis, drawing from semi structured interviews, participatory workshops, field observations, and […]