The emergence of the latest generations of generative artificial intelligence (GenAI) systems, particularly ChatGPT, has prompted knowledge management (KM) scholars to investigate how these tools can be effectively integrated into organizational KM systems. However, as this field of study is in its infancy, the literature remains scarce and provides fragmented results. Empirical evidence is especially […]
Effective knowledge management (KM) practices, coupled with artificial intelligence (AI) technologies, offer promising avenues for mitigating the spread of fake news while enhancing knowledge sharing with customers. By leveraging AI algorithms, organizations can sift through vast amounts of information to identify and flag potentially misleading or false content, thereby safeguarding the integrity of knowledge shared […]