Publication Authors: Maria Zifaro

Giovanni Spatola, Mario D’Avino, Antonio Capasso, Maria Zifaro, Andrea Presciutti

The integration of Artificial Intelligence (AI) into sustainability practices is transforming industries by enabling innovative solutions to complex challenges. However, while the nexus between AI and economic or environmental sustainability has been the subject of substantial academic inquiry, its potential role in advancing social sustainability remains comparatively underexplored. Social sustainability, encompassing critical aspects such as […]

IN: Proceedings IFKAD 2025: Knowledge Futures: AI, Technology, and the New Business Paradigm
1036-1042
Marianna Mancino, Maria Zifaro, Giuseppe Ambrosio, Giovanni Spatola

The European Union plays an important role in promoting the Sustainable Development Goals (SDGs) of the 2030 Agenda through the advancement of sustainable finance. The aim of sustainable finance is to direct financial resources toward initiatives aligned with ESG (Environmental, Social, and Governance) principles. However, unlike financial ratings based on recognized accounting standards, a globally […]

IN: Proceedings IFKAD 2025: Knowledge Futures: AI, Technology, and the New Business Paradigm
1043-1051
Giovanni Spatola, Giuseppe Ambrosio, Marianna Mancino, Maria Zifaro, Andrea Presciutti

The global imperative for sustainable development is compelling industries to reassess operations, emphasizing Environmental, Social, and Governance (ESG) criteria. The energy sector, pivotal yet environmentally impactful, faces intense pressure to innovate sustainably. Artificial Intelligence (AI) offers transformative potential, particularly its application in Knowledge Management (KM) systems to enhance information handling for superior ESG performance. However, […]

IN: Proceedings IFKAD 2025: Knowledge Futures: AI, Technology, and the New Business Paradigm
1003-1009
Marianna Mancino, Maria Zifaro, Giuseppe Ambrosio, Giovanni Spatola

Business success is no longer defined solely by financial performance or the quality of goods and services provided. It is imperative for companies to embed sustainability into their strategic frameworks, embracing socially and environmentally responsible practices. Businesses must now prioritize aligning profit with ethical and sustainable practices that enhance lives, protect the environment, and foster […]

IN: Proceedings IFKAD 2025: Knowledge Futures: AI, Technology, and the New Business Paradigm
1010-1017
Giovanni Spatola, Stefania D’Aprile, Maria Zifaro, Andrea Presciutti, Alessandro Broglia

The integration of Environmental, Social, and Governance (ESG) principles into corporate strategy has emerged as a global imperative, catalyzed by regulatory frameworks, investor pressure, and increasing stakeholder expectations. However, the complexity of ESG data collection, analysis, and reporting poses significant challenges for organizations. Recent advances in Artificial Intelligence (AI) have led to the development of […]

IN: Proceedings IFKAD 2025: Knowledge Futures: AI, Technology, and the New Business Paradigm
986-993
Maria Zifaro, Mauro Meda

In Italy, family businesses play a fundamental role. Approximately 40% of the top 100 Italian groups by turnover are controlled by the same family lineage and of these almost 90% have a family CEO, the highest value in Europe even if it is not much different from the others. In this context, the ability to […]

IN: Proceedings IFKAD 2024 – Translating Knowledge into Innovation Dynamics
2909-2925
Maria Zifaro, Marco Giannini, Luca Giraldi, Giovanni Spatola

In recent decades, small and medium-sized enterprises (SMEs) have been the protagonists of a profound change in the competitive scenario due to the presence of a diverse workforce composition. The entrepreneur is aware that human resource diversity is a fast-growing phenomenon and central to the development and competitiveness of small and medium-sized enterprises considering three […]

IN: Proceedings IFKAD 2024 – Translating Knowledge into Innovation Dynamics
2161-2175
Giovanni Spatola, Maria Zifaro

This paper explores the role of customer experience management (CEM) in optimizing return on investment (ROI) in digital business models, with a focus on user experience (UX) as a critical component of value creation. Through a mixed method approach that synthesizes qualitative and quantitative data and analyzes industry case studies, the paper outlines a model […]

IN: Proceedings IFKAD 2024 – Translating Knowledge into Innovation Dynamics
1206-1215
Enrico Maioli, Luca Giraldi, Maria Zifaro, Guido Capanna Piscè

Investments in user experience (UX) methods offer business and economic benefits, such as cost reduction through process optimisation and increased revenue through developing high-quality products. However, demonstrating the return on investment (ROI) in UX remains challenging due to a need for uniformity in methods and approaches. A framework approach could help overcome the limitations in […]

IN: Proceedings IFKAD 2024 – Translating Knowledge into Innovation Dynamics
1183-1205
Isabella Bonacci, Maria Zifaro

The paper aims to create the conditions to develop a smart model of work organization 4.0 able to generate sustainability and green logic through a multi-sectoral approach that exploits the central role that the working dimension assumes in the life of the urban community and in the organization of the city. The methodology that we […]

IN: Proceedings IFKAD 2023 – Managing Knowledge for Sustainability
3260-3281