Publication Authors: Gabriele Santoro

Luca Simone Macca, Gabriele Santoro

The pursuit of sustainable and accelerated growth in small- and medium-sized enterprises (SMEs) can be effectively promoted through the application of Growth Hacking (GH) strategies. Improving the performance of GH practices within SMEs has therefore emerged as a critical objective for both practitioners and researchers. Drawing on the theoretical foundations of the Technology-Organization-Environment (TOE) framework, […]

IN: Proceedings IFKAD 2025: Knowledge Futures: AI, Technology, and the New Business Paradigm
211-219
Leonardo Santoro, Gabriele Santoro

Startups’ success is strongly influenced by the capabilities, traits, and dynamics of their founding teams. While the role of co-founders in shaping venture outcomes is well established in entrepreneurship literature, little is known about how they are selected in contexts where founding teams are externally assembled, such as within venture studios. Venture studios represent a […]

IN: Proceedings IFKAD 2025: Knowledge Futures: AI, Technology, and the New Business Paradigm
197-204
Chiara Civera, Cecilia Giuliana Nicoletta Casalegno, Brigida Morelli, Gabriele Santoro

We examine the enduring impacts of knowledge transfer from multinational companies (MNCs) to local communities in developing countries through Corporate Social Innovation projects. Using the theoretical lens of knowledge sharing, transfer, and absorption we focus on how (autonomous) social innovation initiatives are prompted by local stakeholders post-MNC involvement, addressing a significant gap in the literature. […]

IN: Proceedings IFKAD 2024 – Translating Knowledge into Innovation Dynamics
1081-1093
Leonardo Santoro, Gabriele Santoro

In the last decade there has been an emergence of a new players of venture creation named Startup Studios, also often referred to as Company Builders, Startup Factories, Venture Builders and with other names. Despite its general adoption among scholars and practitioners, there remains a notable ambiguity in the terminology used to describe this phenomenon. […]

IN: Proceedings IFKAD 2024 – Translating Knowledge into Innovation Dynamics
751-765
Gabriele Santoro, Giacomo Bagna, Rebecca Pera

The study delves into the nuanced dynamics of attachment within the context of music artists and their fans, extending the discourse to parallelisms with attachment to other mediums like brands and products. Drawing from the premise that human beings inherently seek attachments for psychological well-being and social belonging, this research broadens the scope of attachment […]

IN: Proceedings IFKAD 2024 – Translating Knowledge into Innovation Dynamics
578-588