Publication Authors: Aurora Martínez Martínez

Behrooz Moradi, Ettore Bolisani, Juan-Gabriel Cegarra-Navarro, Aurora Martínez Martínez, Tomas Cherkos Kassaneh, Furong Cai

This study tackles the absence of a unified framework for categorizing knowledge workers, a gap that constrains effective management and strategic alignment in knowledge-driven organizations. While these workers are central to innovation and value creation, existing definitions and taxonomies remain inconsistent and fragmented. A systematic literature review of 26 peer-reviewed articles from Scopus and Web […]

IN: Proceedings IFKAD 2025: Knowledge Futures: AI, Technology, and the New Business Paradigm
1385-1394
Aurora Martinez-Martinez, Juan Gabriel Cegarra-Navarro, Alexeis Garcia-Perez, Jose María Viedma Marti

Moral integrity is a key aspect of business, raising trust and reliability among stakeholders. Within servant leadership, moral integrity is principal, aligning with the principles of prioritising the well-being of team members, customers, and stakeholders in general and cultivating ethical conduct. This study investigates the relationship of moral integrity, altruism, open-mindedness, and rational knowledge in […]

IN: Proceedings IFKAD 2024 – Translating Knowledge into Innovation Dynamics
87-100
Jorge Cegarra-Sanchez, Aurora Martinez-Martinez, Anthony Wensley, Juan Gabriel Cegarra-Navarro

Malicious Learning has been introduced to encompass erroneous learning that occurs in Machine Learning when erroneous data enters the training sets deliberately or through noise or miscoding. In the social domain, the term counter-knowledge has been used to refer to misinformation, gossip, rumours, and conspiracy theories that masquerade as knowledge. Counter-knowledge leads to inappropriate individual […]

IN: Proceedings IFKAD 2024 – Translating Knowledge into Innovation Dynamics
119-133
Aurora Martínez-Martínez, Juan-Gabriel Cegarra-Navarro, Alexeis Garcia-Perez, Tiphaine Valon

This study aim is to examine how businesses can overcome the current challenges (e.g. lack of resources) of sustainable innovation by engaging customers in their value co-creation strategies. Such strategies are based on consumers’ open-mindedness with regard to environmental sustainability, in particular in the face of the negative environmental impact of the fash fashion industry. […]

IN: Proceedings IFKAD 2022 – Knowledge Drivers for Resilience and Transformation
710-728
Aurora Martínez-Martínez, Juan-Gabriel Cegarra-Navarro, Ettore Bolisani

In relation to SMEs (small and medium sized enterprises), there is a lack of managerial mechanisms to overcome environmental knowledge barriers. Some of these barriers are related to resource shortages or outdated knowledge, which can impede the utilization of Knowledge. In the following paper, we consider that if environmental knowledge barriers are present then specific […]

IN: Proceedings IFKAD 2019 – Knowledge Ecosystems and Growth
186-202
Vlad-Andrei Alexandru,,reia G.,rei, Ettore Bolisani, Juan G. Cegarra Navarro, Aurora Martinez-Martinez, Marco Paiola, Enrico Scarso, Elena-Madalina Vatamanescu, Malgorzata Zieba

There is evidence that small and medium sized enterprises (SMEs) do not manage knowledge the same way as large firms, and that they approach knowledge management (KM) in various ways. However, the literature on this topic is still scarce and fragmented. In order to fill this gap, the paper aims to single out and discuss […]

IN: Proceedings IFKAD 2018 – Societal Impact of Knowledge and Design
1758-1773