The economic and social impact of Covid-19 is not yet fully assessed. Although the recovery measures adopted by the Italian Government allowed for a compensatory action of the losses, the pandemic crisis heavily affected the Italian economy. If the economic effects of the pandemic will be significant almost everywhere, it can be assumed that in […]
Big data coming from social media offer companies the potential to develop knowledge of the behaviour of their customers (Chua, 2011), especially within the TV industry (Proulx & Shepatin, 2012). Indeed, the rise of smartphones and tablets that allow discussing around TV shows on social networks as Twitter (Doughty, Lawson & Rowland, 2011), the so-called […]