Digital transformation is revolutionizing the healthcare industry, and the use of digital technologies is generating large amounts of data that can be used to support the healthcare decision-making process. The use of data leads to several improvements in healthcare, such as treatment selection or diagnosis process. The utilization of healthcare services is one of the […]
Big data coming from social media offer companies the potential to develop knowledge of the behaviour of their customers (Chua, 2011), especially within the TV industry (Proulx & Shepatin, 2012). Indeed, the rise of smartphones and tablets that allow discussing around TV shows on social networks as Twitter (Doughty, Lawson & Rowland, 2011), the so-called […]