Reference No. of the Track: 02
Short Description:
Customer information, or knowledge about the customer, in enhancing a company’s value is invaluable asset and pivotal in bolstering a business’s competitive edge and augmenting its market worth. Furthermore, the shift in customer dynamics, from passive recipients of products to engaged collaborators in co-creating knowledge with enterprises, underscores the…
Customer information, or knowledge about the customer, in enhancing a company’s value is invaluable asset and pivotal in bolstering a business’s competitive edge and augmenting its market worth. Furthermore, the shift in customer dynamics, from passive recipients of products to engaged collaborators in co-creating knowledge with enterprises, underscores the…
Keywords:
Customer knowledge, Customer Experience, Customer relationships, Co-creation, Customer voice, Company value
Customer knowledge, Customer Experience, Customer relationships, Co-creation, Customer voice, Company value
Organizers:
Luca Giraldi UniMC, Italy
Edyta Rudawska, Uniwersytet Szczeciński, Poland
Maria Zifaro, Unimercatorum, Italy