This paper offers a new approach to strategic management and the role of employees by defining a firm’s strategic goals for the future. In addition, it is useful to have individuals themselves define, interpret and recognize their potential skills and competencies using self- knowledge and reflection techniques. The new method also helps to include employees in firm strategy efforts. We propose an approach using an arts-based research method. The clay workshop is rarely used in scientific research discussions. This research examines the clay workshop methodologically. In strategic management when there is a need to find new outcomes, knowledge and competencies, the arts-based research method offers innovative and impressive space to find the new and make knowing and competences that haven’t been used in everyday life more visible. This methodology offers new evidence for strategic management research by concentrating on divergent knowing and competencies. The outcomes of this application demonstrate that the inclusion of employees in firm strategy efforts can be more diversity and greater creativity by increasing reflection as a method.