Proceedings IFKAD 2016

PROCEEDINGS e-books

Proceedings IFKAD 2016

Towards a New Architecture of Knowledge: Big Data, Culture and Creativity

Dresden, Germany 15-17 June 2016
ISBN: 978-88-96687-09-3
ISSN: 2280-787X

List of Included Articles:

The reasons of coopetition in low-tech industry

(262-272)

Maciej Rzadca

Abstract

The subject of the research work is characteristic of coopetition in the low-tech SMEs in Poland on the example of the brewing industry. The author intends to combine the two streams of research dealing with issues of cross-organizational cooperation, coopetition theory and network theory. We propose an approach of interpretative symbolic paradigm, qualitative research method, use of grounded theory and data collection will be made by interviews. Majority of research was conducted in large and/or hi tech companies, also the author is interested in two main factors, how small low-tech companies can establish and profit from coopetition and are there any differences between low-tech and hi-tech coopetition networks in regard to knowledge sharing and success factors the author wants to examine how the phenomenon of coopetition, which has been very well described in the hi-tech sectors and in large organizations, can be used by small organizations belonging to the low-tech industries. An additional aim is to show how knowledge is distributed in conditions of very little trust.

Lemon System Product’s Innovation Networks

(273-284)

Joel Bonales Valencia, Carlos Francisco Ortiz Paniagua, Joel Bonales Revuelta

Abstract

Innovation is associated with concepts such as change and value creation, because it is a transformative process that expands the possibilities of a country, productive sector or company; besides being the driving force behind growth, innovations allow farmers in a country to move up the value chain of international agricultural export markets. Innovation and its transfer are fundamental for the development and source of competitive advantage that goes beyond the endowment of natural resources, capital and labor engine; making innovation networks indispensable, which are a form of flexible collaboration between members, organizations or institutions working together in pursuit of a common goal. Mexico has a tremendous potential in the agricultural sector to venture into international markets for its excellent environmental conditions, in addition to a high and diverse agricultural production, especially in lemon’s production and exportation; unfortunately, despite the competitive advantages of the country, agricultural marketing has diminished by problems that have blocked the development of the lemon industry. The research was conducted in the Valley of Apatzingan, integrated with ten municipalities that concentrate most of the lemon production of Michoacan. The object of the study were 4200 producers, 50 packers, 10 industries, 13 suppliers and 15 nurseries. This region is at the top in agricultural production in Michoacan, and the problems the lemon production has faced, despite its benefits, it hasn’t been adequately promoted in international marketing; thereby preventing further integration of innovation networks. Based on the above, the purpose of this paper, is to describe which are the variables that drive the increase in export competitiveness. Lemon-System-Product’s of Michoacan state, based on innovation networks and actors. For the design of methodology, we propose an approach, the following hypothesis, There is a positive relationship between innovation network and the actors who compose, reflecting in the export competitiveness of Lemon-System-Product’s in Michoacan’s state. This methodology puts in evidence twofold, the dynamics of technological innovation and analyzing innovation networks, exchanging information between both approaches to enrich the analysis. The outcomes of the application, proposes the Lemon Product System’s Innovation Network based on what actors involved in it.

The method of knowledge deficits identification in logistic processes in machine-building industry enterprises

(344-359)

Katarzyna Dohn, Adam Guminski

Abstract

The article presents the results of the study focused on the elaboration of a method to identify knowledge deficits, particularly from the point of view of the implementation of make-to-order contracts in a machine-building enterprise. The study allowed to identify existing links between key elements of logistic customer service and knowledge processes implemented in selected polish machine-building industry enterprises. The proposed method enables to identify knowledge deficits and makes it possible to determine active actions to improve the level of logistic customer service. The research process consisted of two stages and was aimed primarily at acquiring qualitative information in the field of knowledge processes implemented in logistic processes concerning the execution of make-to-order contracts in a selected group of machine-building industry enterprises. The first stage was focused on the general determination of knowledge deficits in all logistic processes in analysed companies. The second stage was to characterize and structure identified deficits to get their sources and consequences basing on direct interviews with internal and external experts. The result of the research was the elaboration of a knowledge deficits matrix as an authorial method enabling the identification and evaluation of knowledge deficits in a machine-building enterprise. Hitherto, there have been the lack of elaborated methods for the identification of knowledge deficits in the processes of logistic costumer service, taking into consideration internal relations within a company, as well as external conditions and recipients’ requirements. The undertaken study allowed to identify main knowledge deficits in each logistic process, particularly in an order fulfilment process, in analysed machine-building industry enterprises. As a result, the study has resulted in elaborating the original tool, enabling the identification and evaluation of knowledge deficits in the form of a knowledge deficits matrix. The matrix allows to determine and structure knowledge deficits and to indicate key areas of actions improving the execution of customer orders in a machine-building enterprise. The specificity of machine-building enterprises requires an individual approach to knowledge management concerning logistic processes. The proposed method, even though it was elaborated for a determined group of companies, i.e. machine-building enterprises executing individual make-to-order contracts, includes versatile aspects and can be used in manufacturing companies, as well as in other companies, which are the participants of a supply chain. The application of an above-mentioned method allows to identify knowledge deficits in individual logistic processes, and as a result it makes possible to take active actions for improving logistic customer service.

Identification of knowledge gaps in reverse logistics

(360-370)

Radoslav Škapa

Abstract

What makes reverse logistics difficult on the operative level is that it is an exception-driven process and requires higher knowledge intensity. Whereas the current body of research documented the link between knowledge management and reverse logistics effectiveness, it remains unknown, which aspects of reverse logistics in companies are known well and which not. The paper, therefore, explores the knowledge of motives, managerial attention, barriers to- and ICT support for reverse logistic to enlighten the ways the knowledge management is able to support effectiveness of reverse logistics. The propositions formulated in the paper are based on an exploratory survey, which employed multiple informants approach, 18 respondents described 8 companies. Variance in respondents’ answers is analysed to show the extent of subjectivity and the lack of precise knowledge. A supplementary analysis of 93 companies tested the impact of respondents’ job position on the perception of reverse logistic to show different views between experts and non-experts The paper extends the literature on knowledge management in reverse logistics by the empirical identification of knowledge gaps and it proposes areas, on which the knowledge management should focus to improve the reverse logistics effectiveness. Insufficient knowledge is one of the barriers of effective reverse logistics, as documented in the literature. The paper elaborates on knowledge management in reverse logistics as the way to diminish the barriers of “insufficient knowledge”. The paper suggests that knowledge management can alter the perception of drivers and triggers of reverse logistic by improving the contextual understanding of them. Specifically, a precise understanding of drivers enables to design a system of reverse logistics, which is will focus at direct and indirect benefits (and not to the cost aspects only), resulting in its higher effectiveness.

Analyzing app-based services providing consumers with food information

(371-386)

Antonio Palmiro Volpentesta, Alberto Michele Felicetti

Abstract

The provision of food information to consumers is well recognized to be problematic and complex, since it includes health, social, legal, as well economic aspects. Information provision through mass media and labelling is usually product/producer centred and it could not meet specific consumers’ needs. Novel approaches tend to adopt mobile app-based services as a way for consumers to get better food information. Potentially, these services could provide relevant information to consumers as they could address particular needs or expectations by leveraging on context-awareness, ubiquity, pervasiveness, and mobility features. Do current app-based services actualize these potentialities? This paper has a twofold to answer question delimiting the research scope to olive oil information domain and to propose a methodological approach that can be easily adapted to conduct reviews of app-based services providing consumers with information related to other food domains. The review methodological approach we propose consists in a sequence of steps (sample selection, data coding and extraction, and data analysis) aimed to investigate dimensional aspects (and their inter-relationships) of food information flow that occur in the interaction between a consumer/user and a food app-based service. In particular, we have applied it to discover possible relations between information categorization, provider type, social network capability, and information search capability in app-based olive oil information services. Although there are countless mobile apps aimed to assist consumers with their everyday food practices, little research has been devoted to investigate services providing consumers with food information delivered through a mobile app. The available research lacks in defining a methodological framework to be employed in analyzing the relevance of food information provided to targeted audiences by app-based services. Our research gives a contribution to fill this knowledge gap by presenting some methods that can be employed to conduct reviews of app-based food information services. Applicability of these methods has been shown for the olive oil information domain. Results from our review of mobile olive oil apps suggest some direction to conceive and develop innovative mobile olive oil apps that better exploit mobile/ubiquitous technology features. Moreover, methods we presented could be used to conduct other reviews in order to obtain fruitful insights for the design of a new generation of food-apps or to identify potential service delivery improvements within the so-called “internet of food” domain.

Intangibles Dynamics and Identifying Effective Strategies by Industry

(387-399)

G. Scott Erickson, Helen N. Rothberg

Abstract

This paper continues a research program designed to better understand the connections between different types of intangible assets, from data/information to knowledge to intelligence. As a consequence, theory and data are presented from different disciplines, allowing us to identify, by industry, where big data and explicit knowledge are applied as well as those where more tacit knowledge and analytical insights can be found. By better understanding the range of intangibles that can add value and their conditions of use, we can better advise decision-makers on when and how to invest in knowledge management systems, big data systems, intelligence systems, and related installations. The paper will have a substantial theoretical component, focusing on Ackoff’s (1989) DIKW (data/information/knowledge/wisdom) hierarchy and a more contemporary version initiated by Kurtz & Snowden (2003). Given the objective of bringing together different disciplines, scholarship from knowledge management (KM), intellectual capital, big data, and competitive intelligence will be reviewed and conceptualized. Data from financial statements (five years, almost 2,000 firms), a competitive intelligence survey (five years, almost 1,000 individuals), and a McKinsey big data research report will provide support for the analysis. By means of the databases and conceptualization, we can identify industries within which the different intangibles are more or less exploited (Erickson & Rothberg 2012). Industries with extensive use of big data can be uncovered. Industries emphasizing knowledge management installations (especially explicit-focused IT systems) can also be found, as can those more focused on individual tacit knowledge or insight managed through analytics and intelligence. These findings can be analysed through what we know about theory and practice in each of the identified industries. By outlining conditions in an industry–what intangibles lead to competitive advantage, where and how they are applied (operations? R&D? marketing?), what current best practices are—we can offer better advice to decision-makers looking at potential investments in big data and business analytics systems, KM systems (explicit- or tacit-oriented), competitive intelligence operations or other related activities. If monitoring and reacting to operational or transactional information is the key to success in an industry, that is one thing. If it is discerning deep strategic or tactical insights from analysing knowledge and information, that is quite another and calls for a different approach. Helping decision-makers assess their intangibles environment, take sensible intangibles management actions and make appropriate investments would help move the entire knowledge field forward.

On effective property rights andtax and transformation of Chinese property rights – An analysis from perspective of incomplete property rights and informal property rights

(400-410)

Xi Wang, Cai Chang, Yang Zhiqing

Abstract

The typical feature of Chinese property rights is incomplete property rights and informal property rights, which seriously affect the effectiveness of property rights. Transformation of Chinese property rights must point to effective property rights. Abolition of informal property rights which damage the interests of the main body of property rights and achievement of the integrity of property rights is the key to transformation of Chinese property rights. Tax plays an extremely important role in the process of constructing of effective property right system, so it is necessary to construct a set of tax system to confirm property rights and protect property rights.

Conception and Implementation of Regional Innovation Strategy based on smart specialisations. The Case of Slaskie Voivodeship

(411-424)

Jan Brzóska, Sławomir Olko

Abstract

The purpose of the paper is to investigate the process of selecting regional smart specializations in designing and implementing Regional Innovation Strategy (RIS). It presents conditions concerning selection of three smart specializations, i.e., power sector, medicine and information and communication technologies (ICT) on the background of selected smart specializations in the remaining regions of Poland and other EU states. They are characterized in the aspect of using the knowledge for the purposes of implementation of goal adopted in RIS. The basic research problem (in the methodology aspect) was to create a model allowing for planning and implementing content-related works concerning innovation strategy, which should ensure development of a region and obtain necessary financing. Methodology consists of two parts. The first one applies to developing (designing) RIS, the other to its implementation. The basic content-related assumption of the design stage is to support the concept and strategy implementation on smart specializations. This means effective and synergistic utilization of public support to strengthen innovative capacities by focusing on the most promising areas in which the region could reveal a competitive advantage. The second part of the methodology refers to implementation model of RIS which is based on the assumption of smart specialization development in the region, but much more refers to the practical aspects, identified projects in the region and possibilities of financing it. The value of the paper consists in presenting a designing method and RIS implementation model in one of regions in Poland, namely Śląskie Voivideship. In particular, smart specialisations selected in the region were characterized in a strategic aspect and their role in creating and implementing RIS was emphasized. RIS implementation model must be perceived as original, because it identifies areas of activity where strengthening and development of smart specializations will be noticed during the implementation of the strategy (until 2020). The result of application of the developed RIS designing method and the model of its implementation is manifested in two important strategic documents for the Upper Silesia Region, the first one is Regional Innovation Strategy of the Śląskie Voivodeship for the years 2013-2020, the other one is the Implementation model of the Regional Innovation Strategy of the Śląskie Voivodeship for the years 2013-2020.

How to establish knowledge sharing in the second phase of a critical and risky Network-based Business Model Innovation project

(425-441)

Peter Lindgren, Jesper Bandsholm, Anna Beth Aagard, Ole Horn Rasmussen

Abstract

Joint action and knowledge sharing are fundamental aspects of business model innovation (BMI) for businesses to meet the complex BMI agenda of today; 12 independent businesses initially joint innovating on the establishment of a new concept of a balanced energy plant project, where the businesses had to work in symbioses from the very first moment and have now reached the second phase of the BMI project – the final and closing of the conceptualization phase. In the previous paper presented at the IFKAD conference 2015 the GreenLab Skive project (GLS) was still in the very initial and “happy days” of the BMI project. The second phase is now filled with the final contract negotiations, other network partners who wants to join the project from different business model ecosystems (BME). This now plays an important aspect that influences the BMI project in both positive and negative ways. Business model (BM) science and best practice tools have had little to say on the network aspect of BMI projects – particularly the BM relation axiom topic – which we call the quadrant 3 (Lindgren and Rasmussen, 2013). For many years’ perception, action, and cognition of network partners in a BMI project have been studied without investigating network partner’s BM´s real roles and interaction related to network-based business model innovation (NBBMI) intensively. However, the establishment of a “room” for social BMI interaction is essential both at the very first moment of the meeting between the involved participants – who often are different and unknown to each other. But as we show in this paper it is also needed in the later phases of the BMI process – the second phase in this paper. It gives the foundation for knowledge sharing and learning throughout the BMI project’s lifetime – and the base for whether the NBBMI project will succeed and even be implemented. However, as we show in the paper external BMI ecosystems and the project’s own BME in itself can – although the NBBMI project is functioning well and progressing – lay some serious barriers and challenges to further BMI progress. The paper aims to understand the cognitive mechanisms “at the later moment of a NBBMI process”, supporting participants’ ability and motivation to act together with each other in this project that have already taken off. The study is a new NBBMI study related to the 3. Quadrant of the Relations Axiom (Lindgren and Rasmussen, 2013), where BMI takes place outside the business and inside the BM of focus. The paper addresses knowledge sharing and learning in high risk and sensitive areas of NBBMI, where businesses open up their core business, core BMs and core competences and expects trust, progression and fulfilment of success criteria – in other words results and momentum. This research paper addresses one longitudinal case study of NBBMI project commencing in 2013.

The impact of management consulting on organizational performance: a structural model approach

(442-454)

Sami Kajalo, Sampo Tukiainen, Jukka I. Mattila

Abstract

The purpose of this paper is to examine how management consulting is linked to the performance of the firm. We claim that the acquiring consulting services in order to gain expertise or Best Practices improves the customer’s decision and finally leads to better organizational performance. The theoretical model consisted of six theoretical constructs about the motivations to acquire consulting, the impact of consulting on decision making, and the impact of consulting on performance. Four hypotheses about the linkages between these constructs were formed. For the empirical analysis a data (N=1,127) was collected among managers who acquire services of management consultants. The analysis followed the two-step procedure where two types of assessment were conducted, measurement model assessment and structural model assessment. The measurement model assessment was conducted using Confirmatory Factor Analysis (CFA), and the structural model assessment using Structural Equation Modeling (SEM). This study shows how purchasing expertise and best practices are connected to organizational performance via improved decision-making. The results widen the view on client-consultant relationship in existing theory on knowledge intensive client work (cf. Sturdy et al., 2009; Todorova, 2004; Bitner et al., 1997) and especially in the reciprocal processes of consulting service delivery (cf. Nikolova and Devinney 2012). The proposed results of the analysis provides a framework, which allows the clients of management consultants better design, brief and guide the consultancy processes. From the consultant’s perspective, the results of this study contribute to designing facilitation methods, which strengthen the need for emphasizing the cooperation with the client.

Design Thinking as innovation methodology – a historical-theoretical reappraisal

(455-465)

Oliver Mauroner

Abstract

Design in general and the innovation method ‘Design Thinking’ specifically are currently receiving a high level of attention from the sectors of economics and management. Numerous large enterprises are using Design Thinking, on the one hand, for development of customer-orientated products and, on the other, with the goal in mind of scrutinising traditional organisational structures. Design is, accordingly, not limited to aesthetic creation of products; rather, it is placed in a larger context. Design and Design Thinking are seen as possibilities – with the aid of a mental model – for working on fundamental problems in economic and societal systems. Crucial aspects here are the empathetic and human-centred approach of Design Thinking as well as the typical actions, for designers, involving problem-solving and planning. In order to develop a unified understanding of Design Thinking, it appears to be necessary to link the theoretical and historical roots of design with the modern management approach. Therefore, the goal of this article is to form a theoretical and practice-orientated categorisation system for Design Thinking, based on examples from non-material approaches to our current comprehension of the concept. The draft and design-ideals of Design Thinking can be tracked backwards from today’s digital and mobile age to German modernism and the Bauhaus art school in Weimar at the beginning of the 20th century. At that time ’designing’ was awarded a level of significance that went far beyond mere notions of aestheticisation and visualisation. Walter Gropius (1923), founder of the Staatliches Bauhaus Weimar, declared the credo ’art and technology – a unity’, which can be found once again in today’s approach to Design Thinking. Later on, a methodological-analytical perception of design asserted itself (Rittel 1987; Simon 1994). On this basis, Design Thinking was defined as a mindset and a problem-solving process, in which the issue revolved primarily around detection of the actual structure of a problem, as opposed to concrete results (Brown 2009). The contemporary business approach views Design Thinking overridingly as a methodology for development of creative solutions and innovative products (Brown 2009; Plattner et al. 2012; Martin 2009). This paper classifies Design Thinking in a historical and economic context. The significance of creative thinking as a premise for general actions involving problem-solving and planning is carved out hereby – regardless of temporary trends.

Spatio-Temporal Types of Data in Big Data Paradigm

(466-479)

Mladen Amović, Miro Govedarica, Vladimir Pajić, Slavko Vasiljević

Abstract

The development of technologies contributed to the exponential increase in the volume of the collected spatio-temporal data. It was determined that parallel processing of large series of spatio-temporal data can contribute to their analysis takes only a few seconds instead of hours. Big data applications require a combination of different process techniques, data sources and formats of storage. Spark SQL allows programmers great advantages in relational processing such as calling complex analytic libraries in Spark (eg. Machine learning). Also provides a general framework for the transformation of the structure, which we use to perform the analysis, planning and code generation in real time, expanding with new data sources, including data such as JSON and “smart” data warehouse over which is possible filtering (such as HBase) with user defined functions and user-defined types and domains such as machine learning. Model for managing large volumes of spatio-temporal data is implemented in Apache Spark platform for storing and processing large sets of data. The algorithms for processing spatio-temporal data are defined according to the rules of Spark SQL programming model and relational operations on dataframes (specialized system of data frames) using domain specific language (domain – specific – language → DSL). Data are stored on external storage systems that support new data types. Implementation of algorithm is performed in the programming language Scala. There is relatively small number of research in the field spatio-temporal Big Data and there are only several publications related to our research. Our model is based on the Spark which currently represents de-facto standard for Big Data processing. We utilise all advantages provided by Spark, such as user-defined types, user-defined functions, and DSL in order to support new spatio-temporal data types. The functionality of our model is accessible through SQL and DSL constructs and therefore available to wide spectrum of users and not only programmers. Amount of spatio-temporal data grows continuously at very fast pace. In order to use and maximally utilise the potential of such amounts of data, new solutions for storage, distribution, indexing, processing, and presentation, are necessary. The model we proposed is based on well established platforms for Big Data, such as Spark, Hadoop, and HBase, which inherently provides the solutions for the most of problems mentioned. We introduced new data types in those platforms in order to provide support for spatio-temporal data which were defined in accordance with existing OGC and ISO standards.

A framework of systematic innovative thinking for reverse flows and problems solving

(523-535)

Alena Klapalová

Abstract

In this paper a framework for innovative system thinking to solve returns (or reverse flows) that emerge within reverse logistics and reverse supply chain processes is presented. Such types of flows are typically not desired by managers and the appropriate effort to avoid their existence and/or to solve them efficiently and effectively for the future needs creativity, innovative approach and/or innovative and continuous improvement thinking of people working with returns. Literature dealing with reverse flows is almost silent in any linkages to innovation and/or continuous improvement respectively, what is rather surprising finding leading to many limitations both in theory and practice. Many methods, techniques and tools have been created and are more or less utilized for innovative thinking which can result in the solution of a problem and/or innovation. Two of them are SCAMPER elaborated by Eberle (1971) and ASIT developed by Horowitz (1999, 2001). Despite their relative simplicity and applicability in many areas of business and management, the knowledge of these methods cannot be assigned as the wide-spread and broadly used one. The proposed framework presented in this paper tries to combine the above mentioned approaches for the purpose of relatively simple idea generation for the improvement and innovation to reduce, eliminate or to solve in other way the problems with reverse flows. The rationale for this proposal lies in their simplicity, in the possibility to combine their elements together and their suitability for solving the rather specific problems related to returns. Review of existing literature on relevant issues served as the basis for the construction of the proposed framework. The paper complements missing piece of knowledge in reverse logistics and reverse supply chain by linking existing but separately applied approaches of quality management to innovative thinking and to reverse flows management into one framework. The framework could be applied in practice when dealing with reverse flows and looking for the possibility to find solution to problems occurring in internal value added processes and in forward supply chains that lead to the emergence of any kind of returns. However, the proposed framework needs the empirical testing in various settings and situation within reverse supply chain management and for the individual specific problems with returns studied by academicians to examine the logic of the framework.

Scientific Communication – University goes to Town

(536-543)

Marc Oliver Stallony, Jens Hinrich Hellmann

Abstract

The seminar Scientific Communication – University goes to Town is part of the transfer strategy of the Innovation Office at the University of Münster. Students and other citizens collaborate in mixed groups, approach everyday problems and develop solutions together. On the one hand, this collaboration allows the students to gain practical experience and a profound view into the field of applied sciences. Thus, they broaden their professional horizon. The citizens, on the other hand, gain sophisticated solution-finding approaches, which can be transferred to the expert committees of the city council. The seminar is a solutions-finding-process, aiming at the collaboration of academic and non-academic participants. Both sides get in touch to share their particular knowledge and experience. This mix of students and citizens facilitates more efficient solutions on everyday problems during an intense solution-to-problems-finding-process. By bringing together the academic (theoretical) approach of the students and the pragmatic (practical) approach of the citizens, solution-seeking municipalities benefit from elaborated concepts and profound solutions. The seminar is part of the General Studies of the University of Münster. Therefore, students enrol to the seminar as part of their education. As a first step, citizens are encored to provide a selection of interesting problems of their daily lives. Afterwards, the students choose the different topics by interest, and are then selected and assigned to the topics, aiming at a variety of subjects within each group. The citizens are also assigned to the teams in accordance to their submitted topics. Following this preparatory phase, the teams start planning the solution-finding-process. Gradually, the teams develop a broad solution-driven approach and consider different pros and cons of the solution. The whole process is supervised by the Innovation Office to ensure a high-quality level of the interdisciplinary collaboration within the seminar. The seminar improves the problem solving skills of the participating students. This goes far beyond the theoretical character of the simulations that are typically used in the context of academic teaching in higher education. The excellent feedback of students confirms the significance of this connection to real settings. The seminar enables students to broaden their view on science and research. They learn to accept and cherish the meaning and importance of a strong collaboration with the non-scientific (and sometimes even non-academic) community. They also receive training in an expert-layperson-communication because they have to translate their research outcomes to a commonly understandable language.

Knowledge strategy perspective of organisational culture

(544-557)

Lidia Petrova Galabova

Abstract

Organisational culture plays an important role in the processes of knowledge creation, transfer, exploitation and exploration. It impacts on attraction, development and retention of human capital and thus contributes to (or hinders) the value creation process. The aim of the present paper is to study how small firms have adapted their strategies in response to requirements for higher dependence on knowledge, information and high-skill levels, and the role of the organisational culture in the resulting strategy implementation, to address “knowledge absence”. The research method chosen to explore the interrelationship between strategy, knowledge strategy and culture and day-to-day practices in place is qualitative. It consists of two phases. In the first phase semi-structured interviews were conducted with managerial staff of 22 small European Union (EU) firms (personnel less than 50 people) from three sectors that are considered to be knowledge-intensive, namely information technologies (IT), finance and tourism. In the second phase, in-depth case studies of two of the firms based on the data from the interviews were developed. The results of the research to date show that organisational culture links closely to the knowledge management strategies and practises in place and is an important factor impacting on the value creation process. This exploratory research provides evidence about good practices in relation to how successful knowledge strategies acknowledge and create an organisational culture that facilitates the process of generating knowledge resources and building human capital in the context of small businesses. The outcomes of this study contribute to the development of knowledge strategy theory and offer a useful practical framework to facilitate further empirical studies. The research findings and evidence of good practices will inform future research.

Knowledge typology in project environment

(558-578)

Viktória Horváth

Abstract

Successful business performance and creating business value requires companies to manage their knowledge effectively and efficiently. This is especially true in project environment, so knowledge management (KM) became an important factor to successfully implement projects (Sokhanvar et al. 2014). In the last two decades many scholarly articles focused on the knowledge creation, location, capturing, and sharing process within the science of project management (Owen, 2008, Gudi and Becerra-Fernandez, 2006). Although the authors manly focused on the integration of knowledge management and project management processes (Levin, 2010), but significantly less attention was given to the content of the knowledge itself which was created during the project process. Scholars usually face with the difficulty of defining project knowledge, because of its complex concept. As Assudani (2005) says it is like “catching the chameleon”, which contributes to misconception that nowadays different words are used for the same knowledge phenomenon or – on the contrary – the same expressions refer to different types of knowledge. There is different understanding of the concept of knowledge both in theory and practice, so in this literature based explorative article the author reviews the evolution of project knowledge definition and provides a framework for the knowledge and knowledge types which are related to projects within the organisation. The main aim is to understand the concept of knowledge in its entirety and highlight what kinds of knowledge contents are created and also shared in subsequent projects. The author distinguishes horizontal and vertical dimensions of project knowledge. Horizontal dimension focuses on the nature and content (philosophy/epistemology, organisational studies and project management) of the project knowledge, while vertical dimension distinguishes the different knowledge competence levels. By the combination of horizontal and vertical project knowledge dimensions the author creates a comparative project knowledge model, where three project knowledge areas (Görög, 2013) focusing on the content of the project knowledge – including technical, human related and project-related knowledge elements – and the vertical dimensions reflect the levels of the project competence: knowledge, skill and attitude (Cleland, 1994). The model is also embedded into the personal and organisational learning context considering the importance of organisational culture and personal features. The article also introduce how the identified knowledge categories relate to the main project approaches (Shenhar and Dvir, 2007): project as a process, as temporary organisation (Lundin, Söderholm (1995), as the building block of the strategy. The article aims to understand the concept of knowledge in project environment and contribute to a general project knowledge approach.

Generating implications for design in practice: How different stimuli are retrieved and transformed to generate ideas

(579-591)

Ying Sun

Abstract

Design idea generation is a significant part of a designer’s work and most frequently associated with creative problem solving. However, an outstanding challenge in design is translating empirical findings into ideas or knowledge that inform design, also known as generating implications for design. Though great efforts have been made to bridge this gap, there is still no overall consensus on how best to incorporate fieldwork data into the design idea generation process. The generation of design ideas is a process that is rooted in individual knowledge and is often considered a precedent-based type of reasoning, where knowledge is continuously transformed to produce new knowledge and this creative leap across the divide is very difficult. And it is believed that designers could potentially benefit from external stimuli that would provide a starting point or trigger and make the ideas generation more efficient. Most researchers have examined when and what type of stimuli designers used to support design idea generation. Nevertheless, it is still not clear how the different types of stimuli are retrieved and transformed during idea generation phases, and the knowledge transformation during this phases need to be clarified. In order to resolve this issue I conduct an open-ended semi-structured qualitative interview to learn about student and professional designers’ knowledge on how they select stimuli and transform it into design ideas, then compare with professor’s opinions. The interview would be conducted in terms of one-on-one face to face or online interview depending on the availability and accessibility of the interview respondents which would be audio recorded. Knowing more about how different designers, especially professional designers, to retrieve and transform preferred stimuli into ideas, and the design thinking involved in the process, is a significant step towards investigating the influence of stimuli during idea generation. Ultimately, I intend to build a general mechanism for designers to conduct an appropriate selection of functionally useful stimuli to transfer empirical findings to knowledge that inform design. The results try to help professional designers get more scientific structure, give student designers more practical guidance, but also help design education refine design idea generation methods and improve resulting techniques to discover a dynamic balance among theory and practice.

Graphing Meeting Records – An Approach to Visualize Information in a Multi Meeting Context

(592-604)

Bettina Kirchner, Jan Wojdziak, Mirko Almeida Madeira Clemente, Rainer Groh

Abstract

Meeting notes are effective records for participants and a source of information for members who were unable to attend. They act as a reference point to decisions made, to plan next steps, and to identify and track action items. Despite the need for a multi meeting solution (Tucker and Whittaker, 05), meetings are often displayed as separated as well as descriptive documents. The aim of this work is to enhance access to overlapping meeting contents and existing coherences beyond a decoupled description. A visual representation of meeting content can lead to meeting records which are more comprehensible and more time efficient. Furthermore, it enables the depiction of knowledge that is often lost in conventional meeting records. Our goal was to define a general structure for meeting items, integrating content categories and relations between successive meetings. In this paper, we present a model based approach to visualize meeting content as well as content relations in order to support the preparation, execution and follow-up of meetings. Due to the fact that contents of consecutive meetings refer to each other (Post et al., 04), we consider meetings as a series of events. The resulting model substantiates the transformation of content as well as content relations into a visual form. The proposed solution focuses on the model that is integrated into an interactive visualization. Thus, a novel approach to explore meeting records is provided. The model was proved to be suitable for meeting contents in various use cases. Examining the content in its visual representation across multiple consecutive meetings enhances the identification of any linked information at a glance over even long periods of time. Hence, important pieces of information will not be disregarded. The approach of our multi meeting protocol application is realized as a browser-based implementation that displays data from JSON objects. With this interactive visualization, the user can browse, search, and filter meeting content and get a deeper understanding of topics, their life cycle and relations to other topics. This leads to an overall comprehension of project or business progression that highlights topics that need to be addressed. Thus, the viewer is supported in preparing, executing, and following up meetings successfully and qualified to structure records in order to keep a clean transcript of a meeting.

Visual media as tool to acquire soft skills – interdisciplinary teaching-learning project SUFUvet

(605-618)

Patric Maurer, Antonia Christine Raida, Ernst Lücker, Sander Münster

Abstract

SUFUvet is a cross-disciplinary teaching-learning project designed to adapt students’ soft skills and track usability and the concrete surplus value of work techniques in the field of visual media design. For SUFUvet, a collaboration between the Institute of Food Hygiene/University of Leipzig and the Media Center/Technische Universität Dresden was initiated. Bachelor students of media informatics generate 3D visualisations in the framework of SCRUM: Undergraduate veterinary students issue instructions in order to create an e-learning class. During the project, questionnaires, group discussions, and feedback methods are used to detect changes in selected soft skills. This design is meant to increase knowledge and employability by adapting student’s media, communication, and project management competences. Using SCRUM appears to be a new approach, not only in the field of programming, but for media production as well. Additionally, it offers an interdisciplinary work environment, which is rare but considered fruitful within university studies. The outcomes of the application are a 3D-visualised meat inspection e-learning class for veterinary students plus a documentation of SCRUM as a framework for visual media design. It is seen as an experiment for future applications in a variety of cross-disciplinary learning and media design cases.

Evidence-Based Knowledge Generation from Health Administrative Databases: The case of High/ Low Performing Hospitals

(480-493)

Cristina Mazzali, Emanuele Lettieri, Diego Zecchino

Abstract

Health Administrative Databases are among the most promising data in healthcare because of the capability to generate population-based knowledge. This study shows that Health Administrative Databases produce significant knowledge for evaluating hospitals’ performances and supporting policy-makers to set improvement strategies. The empirical setting is the Lombardy Region (Italy) and hospitals treating patients affected by Heart Failure(HF). Thirty-day mortality and readmission can be used to identify high-performing hospitals in the case of HF patients. High- and low-performing hospitals were identified as outliers through a funnel plot comparing expected and observed cases of death and re-admission. Expected cases were estimated using a 2-level logistic model. Funnel plot results on mortality showed that 48 hospitals were located outside the 95th percentile. Twenty-nine of these showed an observed mortality higher than the expected. As for re-admission, the number of hospitals “out of control” was equal to 8, equally distributed between the upper and the lower part of the plot. Health Administrative Databases can provide policy-makers and hospital managers with population-based knowledge that complement the traditional sources such as clinical trials and medical registers. While administrative data have been used mainly for epidemiological analyses, this study leverage on them to evaluate hospital performances, in doing so it paves the way for further research. The application of mixed models and funnel plot to detect hospital outliers based on administrative data is unusual and promising. Although our model has been developed for HF patients, we argue that it can be extended easily to other pathologies. Health Administrative Databases can generate robust knowledge about hospital performances. Our results about hospital treating HF patients show that private hospitals are more in-control than public ones. Public hospitals offer both the best and the worst performances. Moreover, hospitals that over-perform in term of re-admission are likely to over-perform also in term of mortality: this paves the way to strategies that could improve both performances at the same time. Finally, being based on a very large basis of evidence, policy-makers will be able to win resistance to change.