The traditional firms that survived the crisis have understood the necessity and urgency of change in a historical moment in which data on youth unemployment are dramatically rising (OECD, 2021); Truly, it has already been several years since many youngsters and non are becoming entrepreneurs through the launch of a new and innovative entrepreneurial venture, since it could be the only way to counteract the negative effects of a stagnant labor market and to secure their own future (Witt U ., 2016). The phenomenon of start-up companies, in particular, is growing more and more and for this reason it has become interesting for both practitioners and scholars. The high percentage of failure, on the one hand, as well as high possibility of great success on the other, make the phenomenon rather non-linear and complex, therefore interesting to analyze. In this contest, the tools to predict and plan innovative businesses are not enough for start-up founders, while Sharasvathy’s logical effectual (2009) as a boost for the success of startups is an approach that could be taken into consideration.