This study explores the propensity of cardiologists to adopt wearable electrocardiogram (ECG) devices in cardiovascular patient care. Using a qualitative exploratory design, we conducted e-focus group sessions to gather in-depth insights into cardiologists’ perspectives. This approach enabled both individual reflections and group interaction, revealing diverse opinions on the clinical usefulness and integration of wearable ECG […]
In an increasingly digitalised society, Artificial Intelligence (AI) is gaining prominence as a key driver of business innovation and competitiveness. While much research has focused on AI adoption in large enterprises, fewer studies have explored its integration within small and medium-sized enterprises (SMEs), especially in regions with specific socio-economic contexts. This study investigates the awareness, […]
The increasing integration of Artificial Intelligence (AI) in the advertising industry is opening up both promising opportunities and new challenges for brands leveraging social media to promote their offerings. The rise of Generative AI (gen-AI) is reshaping how advertising content is developed. Yet, while the benefits of creative automation are evident, little is known about […]