Financial digitalisation represents a systemic transformation that affects the entire business lifecycle, emphasising trust, transparency, sustainability, and innovation. Digital tools and platforms, such as crowdfunding and online peer-to-peer lending, increase access to credit and mitigate entry barriers, particularly for startups and small and medium sized enterprises. New technologies, including blockchain and big data, reduce information […]
The increasing integration of Artificial Intelligence (AI) in the advertising industry is opening up both promising opportunities and new challenges for brands leveraging social media to promote their offerings. The rise of Generative AI (gen-AI) is reshaping how advertising content is developed. Yet, while the benefits of creative automation are evident, little is known about […]
The paper intends to examine factors that mainly influence the creative process of celebrity chefs and culinary students. By using primary data obtained through an ad-hoc survey built by reviewing prominent literature focused on creativity and innovation in the haute cuisine context, we performed a discriminant analysis to compare the two different groups. Findings provide […]