Firms’ and startups’ ability to enhance their level of innovation in a world characterized by VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) factors depends mostly on resilience processes like the capacity for self-organization and self-management. Such processes require the devise of new dynamic strategies and adoption of more flexible and effective management approaches that have emerged […]
Human environments are the spaces where activities and relationships are carried out. These environments refer not only to physical places, but also to virtual spaces where activities such as knowledge transfer and learning processes happen. (Del Giudice, Scuotto and Papa, 2023). Considering that, since the end of the last century the Knowledge Age started, various […]
This paper examines the potential of Synthetic Users (SyU) as a possible alternative or supplement to conventional human surveys in the area of innovative product or service development. Generative Artificial Intelligence (GenAI) can be an invaluable technology for companies and creative businesses during the “Eureka phase” and in testing, economic analysis, development, and manufacturing. GenAI […]