Information overload is putting pressure on organisations to provide a better-quality service and improve agility. The key challenges for knowledge intensive organisations are how to identify, map, assimilate, disseminate, and apply knowledge, particularly the knowledge mapping of different users with incompatible perspectives and purposes. As part of this study we started the development of ontology […]
In this paper we address the limited understanding of how the amount of sales used by retailers changes the customers’ propensity to plan purchases. We investigate the effects of shopping motivation, buying behavior, marketing skepticism, and marketing literacy on the propensity to plan purchases by customers and how they comply with this purchase plan. A […]
In this paper we investigate the existing limits of explanatory power of UTAUT2 as a source of consumer experiences and customer knowledge structuring. We apply a structured analysis of existing UTAUT2-based research to identify an extended conceptualization of UTAUT2 components in various contexts and with specific contextual add-ons. Based on pilot data collected in 2018 […]