Active development of the digital economy influences all market agents, including consumers. Moreover, consumers become a driving force behind adoption of technology in their economic activities. They learn through this adoption process, developing both objective and subjective knowledge components. As an outcome, consumers’ satisfaction, trust, value and overall perception of a win-win nature of economic […]
In this paper we investigate the existing limits of explanatory power of UTAUT2 as a source of consumer experiences and customer knowledge structuring. We apply a structured analysis of existing UTAUT2-based research to identify an extended conceptualization of UTAUT2 components in various contexts and with specific contextual add-ons. Based on pilot data collected in 2018 […]
The purpose of the paper is to develop a conceptual framework that can provide guidelines on the choice of appropriate CKM solutions to match the firm context. We aggregate the findings from existing studies on CKM in the fields of knowledge management, marketing, and behavioural sciences, with particular attention to customer orientation and marketing capabilities […]