Small and Medium Enterprises (SMEs) are fundamental to Mexico’s economy, representing over 70% of formal employment. Despite their importance, many SMEs, particularly in traditional industries such as leather-footwear, struggle to adopt digital technologies due to outdated infrastructure, limited resources, and cultural resistance to change. The COVID-19 pandemic intensified these challenges, underscoring the need for digital […]
In today’s rapidly evolving digital landscape, Managed Service Providers (MSPs) play a crucial role in meeting the intricate Information Technology (IT) needs of organisations. As IT systems become increasingly complex and the demand for specialised expertise grows, MSPs emerge as strategic partners for businesses seeking to streamline operations and drive innovation. However, there remains a […]
The issue of gender is becoming increasingly important both in the business and academic realms, where researchers highlight its potential influence on market structure. It is in the 21st century when women gain visibility in academic studies, marking a shift in the representation of women in economic and marketing studies. This study is motivated first […]