Exploiting data is an increasingly important source of competitive advantage for companies. However, identifying the benefits of data utilization in new business creation may be difficult for B2B companies that are not familiar with the field and are only just establishing their data strategy. The main research question of this paper is: “What kind of […]
The purpose of this study is to deepen our understanding of digital disruption in media ecosystems and explore how media ecosystem actors can innovate their boundary-spanning business models. We propose a qualitative case study approach in order to understand the studied phenomenon, digital disruption in Finnish media ecosystems, from the inside rather than the outside. […]