Purpose – This paper aims to clarify processes and factors of knowledge marketing in multi-national enterprises, especially the role of knowledge transfers inside and outside the firm to disclose information about the firm and their products. For this purpose, processes and factors of knowledge utilisation in a multi-national enterprise (MNE) are analysed. Design/methodology/approach – An […]
Purpose – This study aims to highlight the importance of relationship management especially in terms of knowledge management in SMEs. For this purpose, knowledge networks are highlighted, which are linkages between different knowledge sources in and outside the firm. They are essential to incorporate the knowledge of strategic customers and business partners into the knowledge […]
Purpose – This paper aims to identify the main processes and factors of „knowledge utilization“ (Zhang et al., 2009), especially the role of knowledge management initiatives (Clarke and Rollo, 2001; Wamae, 2009), as a form of generation, distribution, transmission, and usage of knowledge to create sustainable economic value. For this purpose, participating firms, employees, and […]
Purpose – This study aims to analyse the use of various forms of „knowledge utilization“ (Zhang et al., 2009), especially the role of knowledge management (Rode, 2001; Lichtenthaler, 2005; Wamae, 2009), as a means to integrate strategic customer knowledge in order to be one step ahead of the market and competitors. For this purpose, premises, […]