Publication Authors: Ginevra Testa

Jennifer Michetti, Luca Giraldi, Ginevra Testa, Simone Splendiani

This paper explores the critical role of stakeholder mapping in the processes of Design Thinking and Human-Centered Design, focusing on Service Design. Stakeholder mapping is integral to User Experience (UX) design, aiding in identifying and balancing the needs of various actors involved in a project. The article delves into two popular stakeholder mapping frameworks, concentric […]

IN: Proceedings IFKAD 2024 – Translating Knowledge into Innovation Dynamics
1153-1171