Entomophagy, so the consumption of insects as food for humans, is a contemporary topic of discussions on food security, sustainability, and cultural adaptation. Scientific literature has shown growing interest in the acceptance of insect-based foods but also a marketing potential, also with reference to the 4Ps model, for example Specifically, high prices have been identified […]
Nowadays, companies works in a context characterized by volatility, uncertainty, complexity, and ambiguity. In this scenario, digital technologies represent an important means to enable organizations and entrepreneurs to adapt in an efficient way to the changing external conditions. Digital transformation is considered one of the most important topic for the European Commission and the Organisation […]
Purpose – This study has the objective to investigate the role of Islamic culture in marketing because of the large presence of Muslims in the world and, consequently, of the potentialities of this market. This research, considering this introduction, aims to: 1- underline the role of Halal certification in marketing decisions’; 2- identify the most […]