Entomophagy, so the consumption of insects as food for humans, is a contemporary topic of discussions on food security, sustainability, and cultural adaptation. Scientific literature has shown growing interest in the acceptance of insect-based foods but also a marketing potential, also with reference to the 4Ps model, for example Specifically, high prices have been identified as a significant deterrent to the purchase of insect-based food products while, in terms of products consumer responses are strongly influenced by packaging visuals and wording. In this paper, which represents an ongoing research, we further show the first results of a survey between Italian consumers.