Interest for sustainability issues is rising in the business strategy and management disciplines. At the same time, sustainability-related practices are actualized by companies within economic, social, and environmental perspectives. For instance, enterprises working in the tourism industry are moving towards sustainability objectives, such as preservation of biodiversity and inclusive value creation. The aim of this research is thus to develop a framework based on sustainable business model archetypes, to be applied in tourism industry. The research question is: Which sustainable business model archetypes could be developed and implemented by tourism enterprises and how? At first, three archetype-based frameworks are compared to identify how a sustainable approach could be developed and adopted on the basis of company dimension and industry. Afterwards, a systematic literature review is conducted to collect examples of sustainable business model in tourism, with a special focus on practices oriented to business model innovation. The research shows how former studies provide practices according to the three different lines of sustainability (i.e. economic, social, and environmental). The results display a variety of possible initiatives that may be adopted by tourism enterprises. Indeed, the study provides a new set of archetypes for sustainable business model innovation in tourism industry. As such, the paper contributes to the existent knowledge on sustainable business model by classifying and analysing actual chances of business model implementation from the sustainability viewpoint. The new set could be useful to both practitioners and academics in designing innovative paths for sustainable concrete enactments. Moreover, it offers the ground archetype-based framework for tourism management researchers to be tested in future studies.