Content of the article is an evaluation of the first results and observations in the framework of the EU-funded innovation project TRAILS. TRAILS is a new training and service format that offers innovation trainings on a mobile basis in rural regions. These are covered in rapid time by demographic change. Rural areas in the narrower sense occupy about 58 percent of the federal territory. Here live a quarter of the population. Central and regional centers, small urban areas, assume many cultural, economic and social functions for rural areas. Lack of work, educational and leisure opportunities make these regions unattractive for young people and often without prospects. The research aims at expanding the concept of ‘spacial usability’, `innovation adoption` and `technology acceptance` to the specific processes and determining factors and mechanisms in limited special work forms. A theoretical-qualitative approach was identified as an appropriate method of analysis, since the processes and factors at stake can be explained by a mechanism oriented strategy. The basic idea of TRAILS is to provide students and SME employees in rural and often economically disadvantaged regions access to new technologies such as maker spaces, hackathons and start up weekends, which are otherwise only available in urban areas. In addition, the innovation workshops on offer convey methods and techniques for their use as well as innovative thinking and acting. Companies such as Google use these formats worldwide to initiate innovations and founding ideas as well as to develop successful business models and at the same time secure the next generation of employees. Studies show that rural areas such as the project region have properties that, according to the regional scientific theory approaches, are considered enriching for innovation production. These include a strong cooperation tradition, close trusting network relationships based on long-term acquaintances, and occasionally close economic-political ties.