Effectively engaging with diverse actors requires firms to handle the combination of tacit and explicit knowledge. The focus of our research paper is on the conceptual connection between open innovation and Knowledge management strategies in large firms. The research shows that the three Open Innovation Archetypes (Inbound, outbound and Mix) require new combinations between personalization and codification strategies. The study provides insights for managers to adapt KM strategies of personalization and codification in OI by incorporating various approaches to knowledge sharing and control processes.