Society 5.0 and Industry 5.0 concepts are gaining more importance in the academic and political debate, going beyond the boundaries of the policy brief, and becoming growth models interesting for other countries (Fukuyama, 2018; Carayannis, 2021). These new paradigms start from different focuses, one on society and another on the industry, but there are many common elements. Our interest in this paper is to highlight the common point of this element, with the intent to identify the “Context 5.0”. This Context 5.0 involved many actors, including government, industry, and Civil Society. As Management and Entrepreneurship scholars, in studying this new context our focus is on the role of industries. In this paper, we aim to understand how Corporate Entrepreneurship can support companies that want to do business in line with the imperative of Context 5.0 and finally open a debate based on the possibility of integrating the theory of Humane Entrepreneurship with Corporate Entrepreneurship.