Speed, effectiveness, efficiency and learning in multi-business model innovation are vital for gaining competitive advantage and even surviving in global business model ecosystems. However, the challenge is: How can businesses influence the participants and teams in these processes to stay and increase their multi-business model innovation competences, capabilities and appetite? This paper investigates how gratitude can influence participants in multi-business model innovation processes; more specifically, how gratitude as a tool and method can stimulate and strengthen the participants’ competences to stay engaged in the multi-business model innovation process. Gratitude techniques and exercises are very practical and easy to work with and end up with the same state of mindfulness as yoga, meditation and other techniques. The research is based on psychological theory on gratitude as a positive emotion linked to other positive emotions such as joy, creativity, optimism, passion and recognition. The research shows how gratitude in a multi-business model innovation process can have an effect on the output, the level of quality and the individual’s performance in the working process. Moreover, it shows that the individual’s mood, wellbeing and social relations in the teams improve when working with innovation processes. Finally, the paper discusses ways of measuring gratitude and positivity by means of, for instance, AI and face recognition, and self-assessment.