This study aims to examine the relationships among intellectual capital, customer value creation, employee job satisfaction, and market performance of firms in the Chinese context. A questionnaire survey was administrated with data collected from email, field visits, and an online platform. The hypotheses test and analysis were conducted with structural equation modelling. Human capital is significantly related to structural capital and structural capital positively influences both internal and external relational capital. There is a positive relationship between internal relational capital and employee job satisfaction. A positive relationship exists between external relational capital and customer value creation as well. Both customer value creation and employee job satisfaction positively affect the market performance of firms. This is one of few studies that explore the relationship between intellectual capital and market performance through internal factor: employee job satisfaction and external factor: customer value creation.