At the present technologies have been advancing with huge steps of witch we have seen them not only in educative areas, also in the business and those are tools easy to use and they are cheaper for companies. This has been reflected in different areas of the industry, in this research the Automotive Industry was taken. We analysed the traditional model with the new model of the ICT application. We use for this research a non-probabilistic sampling of conventional type, it’s mixed, quantitative as qualitative, this is a consequence of technological changes as in consumer habits, for a variety of products and services with a lower cost and response time. With this new model and the use of ICT we will have a positive result of competitiveness in the Automotive Industry area. In the actuality technologies have grown faster, we have seen it not only in the educative area, also in the business field and those are tool easy to use and those aren’t expensive for business. This has been seen on different business areas; on this research we took the Automotive Industry. It’s important to take note about the CRM to get information about guest and we could be more competitive. It’s necessary to understand the guest since the first contact, or the result of a purchase or when try to do a purchase, and more important things like to handle with complaints, and post-purchase service. (Basa, 2011) The economy is a current environment characterized by components like the increased of competitiveness, technological innovation and the global nature of markets (Castells, 1977) We analysed different models like DEMING PRIZE, model IBEROAMERICANO of the excellence in the management (FUNDIBQ). We used documental research, it’s supported by a field research with a questionnaire, interviews, polls and observation, it’s qualitative and quantitative, this is because the technological changes just as costumer habits. With this new model and the use of ITC we will get results and could be more competitiveness on the Automotive field.