Nothing could seem more at odds than to think of a connection between a prestigious university institution, what was once critically labelled as an ivory tower and a car body shop. What could have in common an institution of high culture, and, those places, which, according to the collective imagination are associated with rust, burnt […]
“Each company has the customers it deserves” said one day a Ceo to his management. This is a very strict statement that forces companies to question the reasons why they have a specific customer portfolio and to distinguish strategic customers from tactical ones. The mapping of the customers, focus of this article, has the dual […]
Purpose – Knowledge, innovation and creativity are the fundamental drivers for an entrepreneur to improve business performance. Often the proposed analyses focus on the economic performance of a company that is considered a stand-alone entity and not an organization correlated with the macroeconomic system. The purpose of this paper is to provide to the entrepreneurs, […]