Publication Authors: Marta Bertolaso

Débora Cristina De Andrade Vicente, Ivan Luciano Danesi, Marta Bertolaso, Chiara Bellini, Lucia Marchegiani

The adoption of artificial intelligence (AI) has become a strategic priority for organizations of all sizes, driven by pursuit of process optimization, efficiency gains, and enhanced decision-making. Yet, the effectiveness of AI depends not only on technological implementation but on how organizations integrate it with human-centric values –a challenge that remains underexplored in the context […]

IN: Proceedings IFKAD 2025: Knowledge Futures: AI, Technology, and the New Business Paradigm
282-290