Publication Authors: Marcelo Macedo

Ranieri Alves dos Santos, Fernando Alvaro Ostuni Gauthier, Marcelo Macedo, Vanessa Roberg

The need for user-centered and agile solutions has driven the adoption of methodologies such as Lean UX in knowledge engineering projects. While Lean UX focuses on thinking, making, and checking to enhance user experience, knowledge engineering is dedicated to building intelligent systems grounded in formalized expert knowledge. Despite the conceptual alignment between these approaches, the […]

IN: Proceedings IFKAD 2025: Knowledge Futures: AI, Technology, and the New Business Paradigm
1474-1479
Evelin Priscila Trindade, Fernando Alvaro Ostuni Gauthier, Marcelo Macedo

This paper aims to propose alternatives of knowledge management (KM) implementation in SME’s in the state of Santa Catarina. In Brazil and many other countries, most businesses are small and medium-sized, and have a key role in economic growth, employment generation and wealth creation (Lin, 2014, Durst, Edvardsson, 2012). The implementation of KM initiatives in […]

IN: Proceedings IFKAD 2016 – Towards a New Architecture of Knowledge: Big Data, Culture and Creativity
1358-1369