Online research reports 2,4 billion of daily conversations online, that involve a brand (Thelwall & Kousha, 2015), and those comments take place whatever the brand are agree or disagree. The online post between consumers is known as the Word of Mouth electronic (eWOM). EWOM was defined by Henning-Thurau, T., Gwinner, K., Walsh, G. and Gremler, […]
Small and Medium Enterprises (SMEs) are the backbone of the economy, and they significantly benefit from Knowledge Management (KM) to develop competitiveness throw innovation, however the extant literature has little empirical support for this statement. Dating from the early 1990s, the increased use of technology has brought about numerous changes in the business world, and […]
The Innovation (INNOV) process is considered as a driver to increase the competitiveness in the Digital Marketing (DM) sector; however, many firms ignore how their own DM resources and capabilities affect the INNOV process. So, through a DM-INNOV proposed conceptual model, the aim of this study is to determine which are the main factors of […]
Purpose – Knowledge Management (KM) in Innovation process (INNOV), is a powerful engine that drives the company towards competitiveness (INSEAD, 2014; WEF, 2014); however, many small and media enterprises (SMEs) in México, ignore it. So, the aim of the present study is to discover the key factors of KM that are involved in the INNOV, […]
Purpose – This study aims to analyze planned behavior theory (PBT) of in the female segment of students to identify variables that influence the decision to acquire an intelligent telephone. Methodology – The study was applied to 384 students of the University of Guadalajara, performing statistical analysis using SPSS, and to determine the feasibility of […]
Purpose – The main purpose of this research is to analyse the impact of the intellectual capital on the competitiveness in the SMEs manufacturing in Mexico. Design/methodology/approach – The approach of this investigation is developing a theoretical construct to determine the correlation between intellectual capital and competitiveness, and find the most relevant factors that impacts […]