The absence of policies, rules and models in businesses that enable them to generate a siutable capital structur and build a solid competitive advantage, is what sustains this research, which consisted in reviewing and analyzing the theories, empirical studies, existing hypotheses and all the main postulates with the purpose of identifying the main strategic factors […]
It has been conferred on the Higher Education Institutions (HEI), knowledge transfer, training and development of scientific research, but it is thanks to the intellectual capital that universities achieve their corporate goals, to allow quantification and measurement intangible assets such as human, relational and structural capital to manage their resources. Proper management of intellectual capital […]
Subversive advertising – or just subvertising, a word made by the words “subvert” and “advertising” (San Nicolas Romero, 2004) – deals with the lack of ethics in modern advertising and how has impacted young people, modifying the purchasing intentions and the refusal to continue shopping brands related with non-ethical practices (Aouina et al., 2011). Subvertising […]