Firms use business analytics to improve their decision making. Analytics applications are increasingly used for decision automation regarding routine processes, and business analytics models and tools have been created for supporting firms in future planning and prediction. While benefits of using analytics to monitor, develop and improve daily operations have been reported by many scholars, […]
Organisations continue to invest in business analytics to improve their ability to make decisions that help them generate competitive advantage. However, all organisations do not manage to realise the value potential of business analytics. One of the explanations suggested for this is that organisations developing their business analytics capabilities tend to focus on tangible resources, […]
In modern-day organizations, managers are expected to rely on business analytics tools and models when making decisions. Business analytics related literature offers various business analytics related capability models that should help organizations to increase the role of data in managerial decision making. However, these models do not seem to take into consideration that the ultimate […]