Publication Authors: Joao Vieira da Cunha

Luca Tuporini, Vittorio D’Amato, Joao Vieira da Cunha, Elena Tosca

Continuous innovation is necessary as a source of competitive advantage due to the constant changes in global business brought about by globalization and the quick advancement of technology. While product and process innovations have traditionally received considerable attention, management innovation (MI) has emerged as an equally critical element (Birkinshaw et al., 2008; Mol and Birkinshaw, […]

IN: Proceedings IFKAD 2025: Knowledge Futures: AI, Technology, and the New Business Paradigm
31-39