This study aimed to find out how bloggers perceive the opportunities and obstacles in using blog as a social media tool. In this study we found answers to a research question: Is there a correlation between use of social media and perceived opportunities gained via blogging? The qualitative and quantitative study was conducted among higher […]
This study was conducted in order to find out if the strategic management maturity and the innovation capability of companies are also indicators of the extent of the use of social media tools. This study was conducted among companies in the Finnish car retail and service business. We conducted a survey questionnaire of 110 questions […]
In modern industrial economies, start-up companies are taking an increasingly central role in several government initiatives as a basic engine for socioeconomic development. The scientific literature shows that the success of these business initiatives depends on several factors. In addition to the intrinsic quality of each initiative, several researchers agree in the importance of factors […]