For Whitehead (1978), creativity is about creative advance and creative imagination. Creative advance in Whitehed is the transformation of something into something better (Fetz , 1990). Creative imagination is about discovery of novelty and Whitehead uses the analogy of the flight of an airplane. Whitehead stresses the influence of imaginative thought in discovery of novelty. […]
Knowledge has many different characteristics and scholars in epistemology, economics and management have dealt with them ever since knowledge has emerged as the leading source of firms’ competitive advantages. New product development requires new ideas and new ideas are stemming from knowledge. Knowledge originates from tacit knowledge (Polanyi, 1964). Therefore, firms need to enact tacit […]