This study explores how consumers perceive and respond to smart packaging technologies as a practical solution to the growing issue of food waste. While traditional food packaging plays a role in preservation, it often lacks the ability to communicate real-time information about freshness or quality. Smart packaging, which includes technologies such as sensors, freshness indicators […]
The Covid-19 outbreak has caused profound implications for companies operating in the so-called “high-touch industry”, where the experiential aspect plays a key role. To adjust to the new reality, new social forms that focus on value co-creation approach are needed (Ratten, 2020). This requires a more effective use of entrepreneurial passion aimed at alleviating social […]