The phygital concept merges the digital world with the physical one to take the best experience values of each to create a holistic, immersive and engaging human experience. In the last years, tech startups, temporary organizations where cross-function teams generate and test hypotheses, are becoming increasingly active participants in phygital domain. There is no framework […]

The purpose of the paper is to study human-centered knowledge management in start-ups, reveal challenges, its peculiarities, and framework. The technology start-up teams used experiential design thinking, agile and lean approaches to design and validate the hypotheses of minimal viable products and repeatable and scalable business models. The exploratory qualitative research was conducted with 27 […]

Phygital realm is an ecosystem that consist of both physical and digital elements (devices, technologies, platforms) proposes holistic user/customer experience as a continuum of functional, economic and emotional values. Nowadays the novelty in the phygital domain, associated with continuous technology innovation, is the cause of lack of consensus around the phygital construct, its theoretical foundations. […]

In dynamic business environments with uncertainty and risks entrepreneurs make efforts to customize new products to latent user needs. In a product development process, user/customer integration (an approach of giving users an active role in an innovative product design) relates to challenging processes of collaboration and knowledge sharing with and within an entrepreneurial team. The […]