In the recent years, a new typology of innovation emerges in the global innovation literature: i.e., the Reverse Innovation. The term was introduced by Immelt, Govindarajan and Trimble (2009) to refer to innovations that are originated in emerging countries and later launched in advanced economies. This phenomenon has been mostly neglected by scholars and it […]
Purpose – Our paper aims at investigating how country culture affects firms’ innovative performance. While many contributions are given on the effect of national culture on countries’ innovation, the effects of culture on firms’ innovation performances has not been explored so far. Our study aims at filling this gap, by investigating how culture affects both […]